Up gillette again who wants to chat

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The razor company's short film, called Believe, plays on their famous slogan "The best a man can get", replacing it with "The best men can be". The company says it wants men to hold each other "able". Some have praised the message of the advert, which aims to update the company's year-old tagline, but others say Gillette is "dead" to them. The ad has been watched more than 2 million times on YouTube in 48 hours.

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The razor company's short film, called Believe, plays on their famous slogan "The best a man can get", replacing it with "The best men can be". The company says it wants men to hold each other "able".

Some have praised the message of the advert, which aims to update the company's year-old tagline, but others say Gillette is "dead" to them. The ad has been watched more than 2 million times on YouTube in 48 hours. Figure captionWarning: Third party content may contain adverts It currently has 23, likes anddislikes, at wwho of writing - and that's increasing all the time. It then shows examples of more positive behaviour - such as stepping into prevent these behaviours when they happen in public.

Twitter users are also sharing their disappointment with Gillette's new campaign. View original tweet on Twitter Gillette has made it clear they do not want the business of masculine men. I will grant their wish.

I have used Gillette razors since they sent me a free sample on my 18th birthday, and will no longer buy any of their products. But the brand believes the new gilleyte aligns with its slogan and says it believes in "the best in men. Rob says Gillette will have anticipated a negative reaction to the advert from some people.

The Gillette ad clearly calls out sexual harassment and bullying, and says "Some men are already doing fine. View original tweet on Twitter Thank you, Gillettefor taking a chance on attaching your tagline to something meaningful, important and real. This conversation needs to happen.

View original tweet on Twitter The Gillette ad gave me goosebumps. Great and strong message.

Simply put, just "care". But would also like to hear those who have issue with it, as I can't figure why.

View original tweet on Twitter "We knew that ing the dialogue on 'Modern Manhood' would mean changing how we think about and portray men at every turn," adds Gary Coombe. Listen to Newsbeat live at and every cyat on BBC Radio 1 and 1Xtra - if you miss us you can listen back here. Related Topics.