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About sharing media captionJean Bayou says flirtatious messages stopped once he became a paid-up subscriber One of Britain's biggest online dating providers has denied creating user profiles on its websites to entice new customers to up. Surfers using the sites run by Edinburgh-based Cupid Plc - which include cupid. They said they had lots of messages when they ed up to the sites as free users, but when they paid up, interest rapidly tailed off.

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When 5live Investigates ed up to the site to test the system, it had the same experience.

The sites allow users to register for free, but in order to reply to a message from another member they have to pay a noline. Will from Berkshire, who asked to be identified only by his first name, registered with a Cupid website called datetheuk. A very attractive woman purporting to live nearby messaged me, but I couldn't respond unless I paid," he said.

I did wonder if it was an automated response from the company to entice people like me to up. He received several messages - but once he had paid to reply he did not hear from the senders again.

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Andrew, from Wales - who did not want his surname used - said that as a 57 year-old he was surprised when a chtting young, attractive women contacted him via cupid. When he checked their details, though, he discovered three of them claimed to be from the Swansea Enterprise Park - an industrial zone. It was floated on the AIM stock market inand in chatfing was named as Scotland's fastest-growing technology business by the ancy firm Deloitte.

The company says its web platform supports more than 84 million user s and has more thanusers online each day.

Subscription The BBC spoke to 11 users of Cupid Plc's sites, who said they suspected that many of the 'daters' they heard from might not be genuine. When 5live Investigates ed up to the site to test the system, it had the same experience.

Infographic: A History of Love & Technology

The sites allow users to register for free, but in order to reply to a message from another member they have to pay a fee. Will from Berkshire, who asked to be identified only by his first name, registered with a Cupid website called datetheuk.

A very attractive woman purporting to live nearby messaged me, but I couldn't respond unless I paid," he said. I did wonder if it was an automated response from the company to entice people like me to up.

He received several messages - but once he had paid to datig he did not hear from the senders again. Andrew, from Wales - who did not want his surname used - said that as a 57 year-old he was surprised when a of young, attractive women contacted him datinv cupid. When he checked their details, though, he discovered three of them claimed to be from the Swansea Enterprise Park - an industrial zone.

It was floated on the AIM stock market chatitngand in it was named as Scotland's fastest-growing technology business by the ancy firm Deloitte.